DESIGN TEAM, VIDEO PRODUCTION

Samsung Headquarters in Beijing

The vision for the Samsung Headquarters in Beijing begins with a poetic connection between the company’s world-class product design and the subtle qualities embodied in traditional Asian paper crafts. Our underlying design objectives recognize that both of these are closely tied together by a common sensibility to signify simplicity, harmony, and prosperity between people and their environment. The resulting architectural expression is one that seamlessly blends Samsung’s sleek, innovative, and high-quality image into the inherent structure, lightness, and artfulness of a beautifully constructed paper screen, lantern, or parasol.