An excerpt from my article featured on Arch Daily [Google Cardboard in Architecture].
“As a designer at smdpstudio and as an architectural photographer, this ability to virtually experience space is very attractive. The simple yet elegant technology gives the viewer – as we refer to it at smdpstudio – free will. You can choose where to look, and linger where you like. You are in the space and you yourself are ‘to scale’. It’s absolutely not the same as panning and orbiting while looking at your computer screen. Describing the experience is difficult for the same reason that it’s wonderful: it’s personal and almost tactile.”